While leading the implementation of Microsoft Viva Engage at KPMG International, I regularly met with a global working group of stakeholders from our largest member firms. These sessions covered new features, onboarding, engagement performance, and emerging gaps. What I valued most was hearing, directly and in real time, how the product was landing across markets. One of those conversations sparked the problem discovery that follows.
After member firms onboarded to Viva Engage, initial engagement seemed strong though often dropped off or plateaued within a few months. Stakeholders were concerned that key leadership messages weren’t being seen and that reduced networking was limiting knowledge-sharing across teams and across the business.
Stakeholders consistently surfaced three gaps:
They lacked a clear view of who was or wasn’t posting within their firm.
They couldn’t identify top contributors or internal influencers.
They had no way to measure the reach or impact of leadership posts.
Stakeholders were experts in their domains, but social media analytics wasn’t a core skillset.
We needed to respect global and regional data privacy policies and ensure access only to up-to-date, firm-specific data.
We wanted to pull the data directly from the Microsoft database and not rely on storing or manually downloading the data archives.
We built a digital dashboard that consolidated engagement metrics into one place. Using the Microsoft Graph API, we pulled data directly from Viva Engage and partnered with a data scientist to create simple, digestible summaries so stakeholders didn’t need to perform their own calculations. To comply with privacy requirements, we gated access through firm-managed security groups.
After rollout, average monthly engagement increased by 30%. Firms were able to coach leaders on posting habits using real engagement data, which led to more consistent leadership communication. Stakeholders also identified key influencers to amplify campaigns, driving higher reach and interactions. Overall product sentiment improved significantly because stakeholders could finally see and quantify the value of the product.